Real Estate Products, Services

Through August, residential real estate prices across the nation rose 12.9 percent(a) over the same period last year according to a survey by Coldwell Banker Real Estate Corporation (Coldwell Banker®). The company also suggests that strong national increases in real estate values has amplified homeowners' understanding that property is one of the most significant, and quite often lucrative investments of their lives. To support this, Coldwell Banker has introduced a new real estate investment management tool called Personal Retriever(SM) Seller Services. The coldwellbanker.com function automatically e-mails homeowners free, customized property and neighborhood value information through a Comparative Market Analysis (CMA) and allows them to review listing presentations and select an agent completely online. Coldwell Banker is the first national real estate company to make these services available to homesellers through Personal Retriever Seller Services.

According to Alex Perriello, Coldwell Banker president & CEO, "Like individual investors who use the Internet to trade stocks, homebuyers have increasingly employed the Internet to research communities, find homes and shop for mortgages. Now sellers have the ability to calculate the approximate value of their homes and even interview Sales Associates online. Consumers are now equipped with important homeownership information that has traditionally been available only to real estate professionals, giving homeowners more power than ever to manage their investment. It offers the convenience of one-stop real estate information and educates homesellers about the value of their most important asset making it the ultimate investment tool for anyone who owns a home.''

Coldwell Banker Personal Retriever Seller Services provides consumers with a free estimate of their home's current value through a CMA, and regularly emails registered users comparable home sales data. The function demonstrates how the real estate process is evolving for consumers. For example, past research suggests that typical homeowners interview only one real estate agent before listing their house for sale. With Coldwell Banker Personal Retriever Seller Services and the convenience of the Internet, homeowners can review numerous agents' qualifications and specialties, then request customized listing presentations and proposals from any number of them. Homesellers simply provide details about their property, plus their specific needs and wants. Selected agents submit presentations to the homeseller's Home Center Page at coldwellbanker.com. Homeowners benefit by having full-knowledge of how the Coldwell Banker Sales Associate will market their home, before ever even disclosing their name.

Coldwell Banker marked the launch of Personal Retriever(SM) Seller Services with an exciting event and online promotion. The company commissioned three White House dog houses that are scale model replicas of the White House. Two of the three presidential puppy palaces will be presented to the White House Gift Unit and offered to the President and President Elect. Members of the public will also have the opportunity to win the only remaining replica of The White House dog house for their own 'top-dog'. They can enter to win online through the Personal Retriever Seller Services function at coldwellbanker.com.

Drawing from the Personal Retriever logo that shows a golden retriever pulling a house, on Monday, November 13, a team of golden retrievers hauled one of the White House dog houses onto the floor of the annual National Association of Realtors® Conference and Expo in San Francisco. At the event, Perriello officially unveiled the canine living quarters and gave the public a sneak preview.

Personal Retriever Seller Services completes the home "fetching'' functions on coldwellbanker.com. In 1998, Coldwell Banker launched Personal Retriever for buyers, which eliminates the need to hunt for new listings by automatically searching and "fetching'' criteria-matching property, current interest rates and comparable home sales information. Both services function under the sites' Personal Retriever section.

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