| CertainTeed Corporation has developed three new VHS/DVD recordings to help roofing installers and to educate homeowners about the process of replacing wood shake roofs: Installing Presidential Shake and Presidential TL, Replacing Your Shake Roof, and Flintlastic SA Application Guidelines. Contractors who are unfamiliar with CertainTeed’s Presidential Shake and Presidential TL shingles can watch real-life application by professional installers. "The video shows the correct layout and fastening procedures for the Presidential products, along with custom blended roof color combinations," says Jay Butch, Senior Marketing Manager, Contractor Programs for CertainTeed’s Roofing Products Group. Angled towards homeowners who need to replace their wood shake roof, Replacing Your Shake Roof also features the Presidential line of shingles. "Contractors can use this as a sales tool or a leave-behind with prospective customers. The video walks homeowners through the entire process of re-roofing their shake roof, giving them a clear picture of what to expect from start to finish," says Butch. "It also explains why CertainTeed’s Presidential products are safe, durable and beautiful alternatives to wood shakes." Flintlastic SA Application Guidelines is primarily for contractors who are unfamiliar with the Flintlastic SA product. "As a self-adhering SBS modified bitumen roofing system, Flintlastic SA is still relatively new," explains Butch. "The video is very detailed, allowing contractors to become familiar with the product and the application methods for 2-ply and 3-ply systems, including edge details, tie-ins to shingle roofs, and penetration flashings." Each video is around 15 minutes long and can be acquired by calling 800-404-9880. | 
