All The HOA News That's 'Fit to Print'
by Richard Thompson
Communication is essential for the harmony of your homeowner association. Do you have a regular newsletter that is informative and timely? Do the owners read it? Is it worth reading? More often then not, most HOA newsletters are "throwaways." It doesn't need to be that way. With a bit of imagination, they could be both informative and fun to read. First, what kinds of "boilerplate" information ought to be included? - Names of Board Members
- Manager contact information
- Current Income & Expense Statement
- Committee Reports
- Special Upcoming Projects
- Selective rule reminders
- Event Calendar
Another extremely important ingredient in a readable newsletter is the layout and design. There are many software programs available with standardized templates included. Programs like Microsoft Publisher are inexpensive and user friendly. There are others more or less complicated depending on your computer sophistication. Here are some of the basics to keep in mind: Design & Layout - Design should be attractive, inviting and distinctive.
- Consistent look. Choose a simple format and stick with it.
- Use headlines and sub-headings. It's easier to read.
- Avoid continuing articles on another page.
- Title page should describe the content and publisher.
- Make the title distinctive.
- Use only standard typefaces like Times Roman, Arial and Helvetica.
- Use italics sparingly.
- Body text should be 10 or 11pt. Main headlines should be 18pt -- 24pt and sub-headings should be 14pt.
- Use bold type or italics to highlight names and important details.
- Avoid using ALL CAPS.
- Use graphics and clipart.
- Use text boxes sparingly to reduce clutter.
An HOA editor's challenge is to include content, and format, that encourages readership. Put your imagination to work and make your news fit to print. |
