Attend the 2005 Seniors Housing Symposium
Do you want to learn more about the fastest-growing segment of the housing market? Attend Building for Boomers & Beyond: Seniors Housing Symposium 2005 on May 16-18 in the Washington, D.C. area. The seniors housing symposium is the premier educational and networking event for industry professionals who serve the burgeoning 50+ market. Featured speakers include Paula Sonkin and David B. Wolfe. Sonkin, who has launched J.D. Power and Associates customer satisfaction surveys for airlines, rental car companies and hotels, will discuss findings from the recent J.D. Power Home Builder Survey pertaining to seniors housing; share J.D. Power methodology used to rate customer satisfaction; and shatter myths associated with developing a customer satisfaction initiative. Wolfe, of The Center for Ageless Marketing and the author of “Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority” and “Serving the Ageless Market,” will discuss how aging boomers are more like their parents at comparable ages than commonly believed, and how companies that understand this will be poised for greater success in the seniors market. New Courses Include Design, How to Get Started The symposium will feature more than 20 education sessions covering such topics as amenities, design, multifamily, marketing and sales and the latest research and trends. There will also be a bus tour or several active adult communities in the Washington, D.C. area. New programs at the symposium will include: - A “How to Get Started in Active Adult Housing” course for industry newcomers
- “Designing for the Active Adult,” a new NAHB designation course
- The inaugural symposium/BUILD-PAC golf tournament at the resort’s renowned Fred Couples Golf Club
Early-Bird Discount Till March 18
NAHB members can register online by March 18 and receive an early-bird discount. For information, contact The NAHB University of Housing at 800-368-5242 x8338, view the Building for Boomers & Beyond brochure or visit www.nahb.org/build4boomers. | 
