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DuPont Expands Corian® Select Series Offerings for Builders - 3/1/2004 - Home Interior Kitchen Appliances

DuPont Expands Corian® Select Series Offerings for Builders

03/03/2004
Building on the success of two existing promotional programs, DuPont™ has expanded its Corian® Select Series offering for builders with 17 additional colors, bringing the total offering to 33.

“Corian® has always been a smart investment, and with these two programs, it's even more attainable than before," said Valerie Aunet, new construction marketing manager, DuPont Surfaces. "We ask builders and consumers to ask themselves - why settle for laminate or tile when you can get the beauty and performance of Corian®?

Corian® Select Series
The Corian® Select Series for builders allows homeowners to upgrade their countertops from laminate, tile or other surfaces to Corian®®, at a more affordable price than ever, on 33 popular colors: Aruba, Beach, Beach Glass, Bethany, Bisque, Bone, Burnt Amber, Butter Cream, Cameo White, Desert Springs, Dusk, Eclipse, Everest, Flint, Glacier White, Linen, Martinique, Maui, Mojave, Moss, Natural Pearl, Oceanic, Peach, Pearl Gray, Pepper Ivory, Riviera, Sandstone, Seagrass, Silt, Stone Washed, Tarragon, Tea Rose and Vanilla. This promotion, which is in its third expansion, enables homeowners to enjoy the beauty, easy-care and durability of Corian®.

"The Corian® Select Series promotion is designed to increase awareness among consumers that Corian® is more accessible," said Aunet. "The color choices, easy care and durability of Corian® ensure a warm, inviting and renewable surface that consumers will love to live with for years to come."

(In addition, The MSRP sink program enables builders and kitchen and bath retailers to offer Corian® kitchen sinks prices that are more competitive with high-end stainless and drop-in cast iron sinks.)

For Corian® Select Series color samples, consumers can go to a local kitchen and bath retailer or can purchase samples online at http://www.corian.com as 2" x 2" or 4" x 4" swatches, or as 10" x 15" cutting boards.

More information about the Select Series promotion is available at http://www.corian.com or by calling 800-4-CORIAN.


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