E-LOAN Announces BuilderFocus New initiative provides home builders with a unique combination of high-tech and high-touch to combat a softening market
RISMEDIA, July 26, 2006—E-LOAN(R), an online consumer direct lender, has unveiled its BuilderFocus(TM) program, dedicated to providing home builders a streamlined and flexible loan process from application to funding. The new initiative provides home builders a competitive advantage in this softening housing market by allowing them to work closely with dedicated E-LOAN BuilderFocus Account Managers to help them get their home-buying clients into their dream homes easier and faster.
As the new home sales industry moves from a period of rapid growth to one of slowing sales and projections of continued tightening, home builders are finding their waiting lists of hundreds of interested home-buyers dwindle to the point of having dozens of unsold homes.
"Home builders continue to tell us that now, more than ever, they need a lender that not only has the technology to improve the process, but one that also understands that this is still very much a people-to-people business," said Mark Lefanowicz, president of E-LOAN. "E-LOAN was founded with a belief that innovative technology could - and should - exist alongside a deep understanding and respect for the customer. By setting up our homebuilders to work closely and individually with local Account Managers while providing them a faster and easier loan process, they get the best of both worlds."
In addition to a team of dedicated account managers to work hand-in-hand with home builders and their clients, E-LOAN's BuilderFocus initiative provides non-commissioned Loan Consultants, guaranteed on-time closings, verified pre-approvals, competitive rates, extended lock programs with a one-time 30-day "Float Down," and E-LOAN's promise of "No Lender Fees" and "No Hidden Costs." |
