Home owners want to feel as though the design of their kitchen is a reflection of their successful life, they say. In their research, Silverstein and Fiske found one home owner who said that, “the quality of our appliances represents us.” Moen’s new ShowHouse™ brand represents its entry into the affordable luxury market. The new brand appeals not only to the practicality of consumers, says the manufacturer, but also to their emotional desire for unique self-expression. “The brand’s products are sophisticated and compelling, yet attainable, with appeal to those who want to bring a greater sense of style and personality to their kitchens or baths,” said Margie Rowe, manager of the ShowHouse brand. For more information on Moen, click here. This feature is solely for educational and informational purposes. Nothing on this page should be construed as policy, an endorsement, warranty or guaranty by the National Association of Home Builders of the featured product or the product manufacturer. The National Association of Home Builders expressly disclaims any responsibility for any damages arising from the use, application or reliance on any information contained on this page. | 
Noting recent research showing that the nation’s home owners and buyers are increasingly looking for upgraded products in their kitchens and bathrooms, Moen is offering a new line of faucets and accessories in cutting-edge styles designed to appeal to fashion-conscious consumers. 