HWA Offers Help with Translation in Hispanic Home Buyers Boom Over the next 10 years, growth in the number of Hispanic households could exceed the 4.7 million projected increases among non-Hispanic whites, according to Harvard study
RISMEDIA, July 11, 2006—The “average” American household looks very different today than it did 40 years ago, according to the Joint Center for Housing Studies of Harvard University 2006.
Home sales for the Hispanic population are on the rise. Home Warranty of America (HWA) recognizes that and accommodates Spanish-speaking home buyers and real estate professionals by offering Spanish brochures, Spanish-speaking sales and customer service representatives and a fully translatable Web site.
Hispanics accounted for 27% of the net household growth in 1995 through 2005 and over the next 10 years, growth in the number of Hispanic households could exceed the 4.7 million projected increases among non-Hispanic whites, according to the Harvard study.
HWA is currently distributing Spanish brochures nationwide in the 48 out of 50 states they do business in. Topping the list of states with the largest shares of Hispanic immigrant households are California, Texas and Florida.
“The Hispanic Community in California is very excited about our Spanish brochures. California is a state with many Hispanics and the real estate agents love the opportunity to offer to their clients a home warranty plan that can be read in English or Spanish. I get questions everyday, ‘When will we have Spanish literature’? It's very exciting that HWA will now have a Spanish brochure and this will make us even more competitive in the industry,” said Mariana Torres, HWA sales representative for San Bernardino County. Torres is fluent in both Spanish and English.
HWA offers a Spanish speaking queue when someone calls into the main line at 1-888-492-7359. HWA employs full time employees ready to take orders and answer questions. HWA also offers a translatable Web site at www.hwaHomeWarranty.com. The site has the ability to translate into Spanish, French, Dutch, Italian, and Portuguese.
For more information about HWA or to receive a Spanish Brochure e-mail klynch@hwahomewarranty.com or call 1-888-492-7359 ext. 745. Visit HWA’s Web site at www.hwaHomeWarranty.com |
