| ALPHARETTA, GA -- Hansgrohe will introduce the premium “RETROAKTIV” line at the 2004 The Kitchen/Bath Industry Show April 1-4. This new line of faucets, shower components and accessories will feature a clean, yet distinctively traditional stylings that hearken back to the heyday of American automobile manufacturing in the 1950s and early 1960s. The collection is exclusively for the United States market, and is the largest product rollout Hansgrohe has undertaken in the U.S. since its enrty in the late 1980’s. "By aiming for those decades with our new retro look, we are tapping into the memories of the Baby Boomers," explains Chris Marshall, president of Hansgrohe USA. "But we also think RETROAKTIV will resonate as well with a significant number of younger Americans who remember and appreciate the products their parents bought and the television programs they watched. Of course, the new line also ties into the current retro craze in the United States, but with a very different twist on traditional design." Visit their website at: http://www.hansgrohe-usa.com/ | 
