| ATLANTA -- The Home Depot this month introduces a technologically-advanced ceiling paint that goes on pink, which helps indicate the areas that have been painted, and then dries white. The Home Depot, the nation's largest retailer of paint, is the exclusive home center channel retailer of the new Glidden® Ceiling Paint with EZTrack® Technology. The new paint features an advanced, pre-mixed, color-changing technology that is revolutionizing the ceiling paint category. The EZ Track patent pending formulation features a specially designed colorant that temporarily appears pink when applied and then transforms to a smooth, bright white in less than 30 minutes. "This paint combines the quality of Glidden with a technology that reduces the challenges associated with painting a ceiling," said Tim Flavin, merchandising vice president, paint/decor at The Home Depot. The EZ Track paint features a drying time that is dramatically reduced to just 30 minutes, compared with 24 hours for competitive products. Also, paint is pre-mixed so it does not require messy additives and colorants. And the shelf life is nearly two years, compared to competitive tracking paints that lose their formulation and become regular paint within just two weeks. "Ceilings are among the most difficult interior surfaces to paint," said Carolyn Resar, Director of Marketing for the Glidden brand. "The overhead angle is physically challenging and applying white ceiling paint on top of already white paint makes it difficult to see start and stop points. In many cases, re-coating or touch-ups are required to cover missed areas." Glidden Ceiling Paint with EZ Track Technology comes with a money-back warranty to ensure complete satisfaction. Source: Home Depot/PRNewswire-FirstCall via COMTEX | 
