HomeTeam Pioneers Unique Platform for Industry Professionals to Reach First-Time Home Buyers HomeTeam's television show, interactive online community and homeownership education drive lead generation and brand awareness
RISMEDIA, July 27, 2006—HomeTeam, creator of the nationally syndicated "cause" television program of the same name, has announced that it has become the first company to develop a platform that directly links a successful television show with a first-time home buyer oriented, online consumer portal.
HomeTeam is currently collaborating with First American Corporation, Fiserv, InCharge Institute of America Inc. and NeighborhoodScout.com, among others, to ensure that the necessary products and services are available to consumers through its portal. Its goal is to help industry professionals drive branding, lead generation and awareness into the marketplace at both the regional and national levels. At the same time, HomeTeam offers a more direct path to homeownership for consumers who otherwise would not be in a position to purchase their first home.
Historically, the potential first-time home buyer has been the most difficult market to reach, usually due to a lack of homeownership education, which has led many consumers to believe they are incapable of purchasing their first home. In response to this challenge, HomeTeam has created HomeTeam University(TM), an important part of the HomeTeam portal and online community, which offers the consumer homeownership mentoring, home-buying fairs, education and counseling.
HomeTeam's online community, the first and only online community for first-time homebuyers, also facilitates the connection between the company's national network of industry partners and the consumer, offering a prime lead generation and distribution platform for very specific, qualified leads. Consumers visiting the portal will benefit from point-to-point networking capabilities, neighborhood searches, real estate agent and loan officer searches, and access to extensive mortgage information.
Production of the second season of "HomeTeam" has begun. The show provides its audience with a glimpse into the lives of various first-time homebuyers and the hurdles that they need to overcome throughout the process. The show has been instrumental in guiding its viewers to a better understanding of how to achieve their first-time home ownership goals. The program has cleared more than 94 percent of the country, and airs weekly on ABC, CBS, NBC, FOX, CW and Superstation WGN cable. It has between 700,000 and 1.2 million weekly viewers, and its primary demographic is female, ages 18 to 35.
"We are not only reaching out to the 40 percent of the first-time homebuyer market that is already defined, but encouraging those who thought they could never own a home to start on a path to homeownership, thus increasing the overall percentage of first-time homebuyers," said Eric Gorrell, president and CEO of HomeTeam. " Our goal is to educate the consumer and cultivate the consumer relationship until they are in a better position to not only purchase the home but maintain it in the years to come. These educated and cultivated consumers will provide a rich pipeline of pre-screened leads for HomeTeam's partners." |
