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Homefree Puts Joy Back into Homeownership - 7/13/2006 - Real Estate Products Services

Homefree Puts Joy Back into Homeownership

Personalized Web service helps homeowners make maintenance decisions in minutes a month

RISMEDIA, July 13, 2006—Busy homeowners saddled with the burdens of home management and upkeep can now make maintenance decisions in just minutes a month with Homefree (www.homefree.com), a new personalized, online toolbox launched this week by Ethix Media. Homefree features personalized home maintenance schedules that trigger helpful reminders with information homeowners need to make smart decisions about the upkeep of their homes.

With Homefree, homeowners need only glance at the dashboard on their personalized site to keep on top of home maintenance issues. Subscribers can regulate everything from seasonal home care to routine maintenance checks.

As a closing gift from real estate agents, Homefree assists new homeowners to create a customized, home maintenance schedule to suit their unique needs. With monthly e-mail reminders sponsored by real estate agents, Homefree’s customers are assured they’re on top of important maintenance details – saving them time and money.

“A person’s home should be a source of pride and a peaceful refuge for them,” said Tom Blondi, CEO of Ethix Media. “But with everything that goes into keeping a household in tip-top shape, a house is more often a source of stress and frustration. Homefree is an efficient, easy-to-use service that liberates homeowners from the tension and hassle of running a home.”

Homefree helps homeowners make sense of the intricacies of home management through the following features:

• Custom Home Profile - With easy-to-use wizards, users can customize their online home profiles to a great level of detail. Entering basic information about their homes and amenities empowers Homefree to give users personalized information and reminders to help keep their homes running smoothly.

• Detailed Home Inventory - Users can store information and keep maintenance and purchase histories on items including appliances, furniture, electronics and more. Users can also upload and store photos, serial numbers and other information related to their inventory items. This creates a comprehensive home inventory database that can be used for insurance claims, moving logistics and warranty tracking. The information is stored on a highly secure server, where it is safely preserved and easily accessible by users, should anything happen to their home.

• Customizable Reminders - Monthly reminders alert users to home maintenance issues that need their attention. The reminders are scheduled according to industry standards and expert advice, and users can easily customize them and create their own. Users determine how frequently and in what format reminders are delivered.

• Handy Checklists and Task Scheduling - Homefree provides a wide range of checklists to help users tackling home maintenance tasks with multiple steps. Subscribers can use Homefree’s scheduling feature to add, schedule, check-off or reschedule tasks.

• Homefree Meter - Homeowners have an at-a-glance view of their home’s maintenance health. The Homefree Meter considers a number of factors specific to each home and indicates the home’s health rating out of a possible score of 100. Homeowners easily know what needs to be done and when to do it to keep their homes operating at optimal levels.

•Resource Library - Subscribers to Homefree have access to a vast library of articles that offer clear explanations of technical issues, savvy advice from home experts and helpful homeowner tips. Homefree responds to its subscribers’ needs by noting their interests and displaying information relevant to their home, providing users with a list of related resources each time they access articles to help them learn more about their area of interest.

Homefree will initially be channeled through real estate professionals who can offer gift subscriptions to extend their client relationships and aid in year-round marketing efforts.

“I’ve tried gift baskets, refrigerator magnets and other closing gifts that my clients forget about shortly after their closing,” said Nicole Cline, Realtor, Scottsdale Luxury Properties. “Homefree is the type of gift people can use to make a real difference in their lives. It helps me keep them as clients for life.”

To learn more about Homefree, the flagship product of Ethix Media, or to purchase your annual subscription today, please visit www.homefree.com.

For more information, also visit www.ethix.com or call 1-888-TO-ETHIX.


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