Loyalty Program Gives “Frequent Buyer Miles” To Contractors
01/28/2004
ATLANTA --The Builder's Circle(SM), the residential building industry's only multi-manufacturer loyalty program designed exclusively for small-to medium-size homebuilders and remodelers of all sizes, launched its national membership rewards program at the 2004 International Builders Show in Las Vegas.
The Builder's Circle rewards repeat buying and brand loyalty to Builder's Circle sponsoring manufacturers and rewards points - like frequent flier miles - to remodelers and builders for purchases of everyday building products. To accrue points, remodelers and builders simply buy products from their favorite suppliers and distributors, as they do now. Points can be redeemed immediately for over 1,000 travel, sports package, and brand name merchandise options through The Builder's Circle's extensive rewards catalog. Points are awarded each time a builder or remodeler submits their product receipts. Membership is free; points never expire.
Enrollment can be done online at http://www.BuildersCircle.com, through a toll-free number, or by simply faxing or mailing an enrollment form. Upon enrollment, members receive a complete rewards catalog by mail, or they can access an online catalog 24/7 through a personalized Web site.
"We have developed a free and easy program for the thousands of builders and remodelers who, until now, could never meet the necessary volume requirements set by national manufacturers for meaningful rewards," said Scott May, General Manager of The Builder's Circle. "Best of all, they don't have to change the way they do business to participate. From the Builder's Circle products they purchase everyday, a builder or remodeler of just five homes a year can earn enough points to get a 4-day Western Caribbean cruise, a 'fighter pilot for a day' package, a Tag Heuer 2000 series men's or women's watch, three roundtrip airline tickets, or even a desktop computer system complete with monitor and printer."
Manufacturer brands already offered through The Builder's Circle include Ahnzu, Alcoa, American Olean, Arcoaire, Armstrong, Atrium Windows and Doors, Boral Bricks, Bruce, Comfortmaker, Daltile, Danvid Windows, Hartco, Heil, H-R Windows, Mastic, Maxim Lighting, Robbins, Tempstar, Thermal Industries, and Windsor Door. |
