The Million Dollar Foreclosure System - Part 6 7-
7
Chapter Eight
THE LETTER
Here you will find examples of carefully composed letters. They are very
basic in appeal. Written in a warm and friendly manner. Each is an offer of help
presented in an easy to understand manner.
They will be effective when mailed at anytime during the foreclosure
period. You will alternate these letters with the mailing of postcards and cassette
tapes. It is that mix that gives your system turbo power.
After the letters you will find instruction on how they should be mailed. This
strategy is very important. Be sure you read and understand it.
The letters are short and easy to read. They will look and read like a letter from a
friend, not a business offer. Each letter contains all the elements necessary to
convince the prospect that he has finally found a new friend who can really give
him some help.
Letter A
Your Name
123 Ouch Street
Cactus Shorts, AZ 90000
1-800-123-4567
June 32, 2015
Wanda Woeful
456 Grim Street
Bad News, AZ 80000
Dear Wanda, (8-1)
I can help you! I've heard about the financial problems you're having and that your home is
facing foreclosure. Stop Worrying! I want you to know that you can call on me for help.
Have you already found a solution to our problems? I hope so! Just be sure you have a real,
solid, will-not-fail-you solution.
So many people I talk with are counting on promised help from a friend, relative or lender
that falls through at the last minute! Don't you be caught by surprise. Don't lose your home in
a foreclosure sale. Have in back-up plan in case someone lets you down.
Did you know a foreclosure stays on your credit record for SEVEN YEARS?
I've helped others avoid that and I'm here for you. Even if you don't think you'll need my
help, please call! We can talk about your situation. I will tell you exactly how I may be able to
help and explain why I make this offer. Of course, this will be a private conversation and
you'll be under no obligation.
I have the cash and the knowledge. I can act quickly. I know exactly how to what to do to help
you. Please call my toll free number at any time: 1-800-123-4567. I will be the one who
answers. You can ask me anything.
Wishing you all the best,
Your Name
P.S. You never, at anytime, pay me a cent for helping solve your foreclosure problem.
Letter B
<RXU 1DPH ,
123 Ouch Street
Cactus Shorts, AZ 90000
1-800-123-4567
June 35, 2014
Ned Nervous
789 0ops Ave.
,
Trapdoor, AZ 8000
Hi Ned,
You must be feeling terrible right now. I read about the foreclosure against your home.
I
know that it isn't really your fault. I want you to know that I may be able to help you?
(8-2)
I specialize in helping people who've been trapped in these financial situations. Can I help
you? Just call me to find out! It's that simple. We can have a private; no obligation discussion
and I will explain exactly how I may be able to help. Then it's up to you. You decide if you
want my help?
Please do something! Take action while there's still time! Did you know that many people with
their homes in foreclosure do nothing? They not only lose their homes, but the foreclosure will
appear on their credit reports for SEVEN YEARS! That's awful. It makes it very difficult to
get a fresh start.
The clock is running! You only have a limited amount of time to get things straightened out.
I won't hound you. If you want to hear what I have to offer you'll have to call me. I will tell
you how I've helped others and we will see if I can do something good for you. The ball is in
your court.
I will explain everything and answer any question when you call. My phone is always with me.
Ring me at any time -but please call while there is still time! 1-800-123-4567
Waiting to help,
Your Name
P.S. I have the knowledge to help most people facing foreclosure and you never pay me a
cent!
Letter C
<RXU 1DPH ,
123 Ouch Street
Cactus Shorts, AZ 90000
1-800-123-4567
Peter Pobre
1000 Broke St
Deephole, AZ 8000
Dear Peter,
I want to help you, because bad things can happened to good people. It looks like you're
having some troubles now. I read that your home is being foreclosed upon. If you haven't
already found a way to get out of this mess I may be able to help you?
(8-3)
You certainly don't want to let things drift along and lose your home. As soon as the
foreclosure action was started the clock was running. Powerful laws were set in motion that
could result in your home being sold at auction. This would be a disaster for your credit
rating and a real embarrassment for your family.
I may be able to help you as I have helped others in the same fix. Your main concern should
be to put a stop to the foreclosure. It will be much easier to get a fresh start if you can get that
problem off your back. That's where I may be able to help you.
Please call me, so that we can have a private chat. You can ask any questions and I will
explain exactly what I can do and why it may be perfect for both of us.
I know you're not feeling great right now, but there's no obligation when you call me and you
don't even have to give me your name during our first conversation. It's just a talk that will let
each of us know if we want to work together.
My phone is always with me so you can call me anytime: 1-800-123-4567. I'm the only one
who will answer.
Oh, in case you were wondering you never pay me a cent. I'll explain when we talk.
Waiting for your call,
Your Name
P.S. A foreclosure stays on your credit record for SEVEN YEARS. Let's stop that right now!
Letter D
<RXU 1DPH ,
123 Ouch Street
Cactus Shorts, AZ 90000
1-800-123-4567
June 35, 2034
Jack Goldgone
123 Whimper Rd
Granola, AZ 8000
Dear Jack, (8-4)
You need someone you can count on right now! That's why I'm writing. I've heard about the
foreclosure problem you are facing. From helping others in the same fix I know it's probably
not your fault. Stuff happens! Even to good people!
The important thing is to DO SOMETHING right now, before time runs out!
That's where many make a mistake. They think they're going to get the needed money or find
a buyer for their home…. and at the last minute everything falls through! I've seen it happen
over and over again. People will let you down. Even friends and relatives.
Right now you need the help that I specialize in -bailing folks out of foreclosure problems.
Keep my name and phone number handy. I have the knowledge and cash to get things
done…even at the last minute! But please don't wait that long. I keep my phone with me at all
times, so don't hesitate to call me.
We can talk and I will explain how working together may be good for both of us. There's no
obligation and you never pay me a cent.
Here's my number 1-800-123-4567. Call me now, while there is still time!
Waiting to help,
Your Name
P.S. A foreclosure will stay on your credit record for Seven years. Let me help you prevent
that!
Those four letters are designed to be non-threatening. To make the
homeowner feel there is a friendly expert who really can help him. Most
everyone facing foreclosure feels they will get out of the mess somehow (and
some do). You want to impress upon them that you will be there, even at the last
minute, if other plans don’t workout.
As we have stressed, it is vital to your system to do everything you can to
insure that your letters are opened. Using a variety of envelope styles will help
you reach that goal. The following suggestions describe envelopes available
from many envelope companies.
8-5
Letter "A" could be mailed in a white, #10 window envelope. Using a window
envelope will save you the trouble of addressing the envelope either by hand or
with a stick-on label.
Letter "B" could be mailed in a 13lb, lightweight, airmail, window envelope.
Letter "C" could be mailed in a pink, #10 envelope. It will be used with self-
sticking address labels that can be computer generated.
Letter "D" could be mailed in a # 6 ¾, white envelope. You can use address
labels here. A more powerful technique would be to hand-address them. That is
time consuming and only practical if you can pay someone to do it at minimum
wage.
Must you do exactly as above? Of course not! The point is you don’t want
the homeowner to recognize your envelope and toss it away unopened.
Letters A, B and D can be printed or rubber-stamped with your return
address. It is a good idea to use a different name, a different form of your name
or no name with each return address on the different envelopes. For example
you could use your initials on one, your first name and last initial on another, a
business name (Guardian Projects) on still another, and maybe just an address
with no name on another.
It is also a good idea to use more than one return address if that is
practical. A post office box on some and a street address (home or office) on
others.
Why are you doing all of this? To make your mailing pieces appear
unique, so they will be opened. You don’t want them to look like anything that is
being mailed to the masses. If the homeowner sees an envelope and thinks it is
just another in a series, she is apt to throw it away unopened. You want to
emphatically identify yourself in the content of the letter, but not on the envelope.
The mailing suggestions above are easy to put into practice. The
envelopes are readily obtainable and the cost is modest. You can go a step
further and do things like having a printer prepare wedding-like material. That is,
he will use the same format, paper and envelope he uses to print wedding
invitations, but instead of an invitation the card will carry your message.
8-6
The recipient will just have to open that! The only limit on this sort of thing
is your imagination.
Using personalized letters created by your computer pack more punch
than a standard printed letter. Plus, you can just slip the personalized letter into
a window envelope and solve the envelope-addressing problem. You kill two
birds with the same stone.
Research shows that mailings get the best response if envelopes are
addressed by hand using pen and ink. If that is practical order envelopes without
the windows and address them by hand. Keep in mind that when your system is
up and running you will be sending hundreds, perhaps thousands, of letters
every month.
For most of us hand addressing just won’t work. Your response rate will be
a little less using computer generated letters, or mailing labels on letters, but you
will make up for it in volume. Hand addressing is one of those tedious tasks that
you will soon find a reason for not doing.
Keep your system as easy as possible so you can stick with it. The only
way for this system to fail is if you don’t keep it going long enough for it to start
producing.
One of the problems you will encounter with your mailing program is
owners that have just up and moved from their home. These people are prime
prospects, because most of them have given up any thought of being able to
save their homes. They think they can just move out and solve their problem, not
realizing that the foreclosure will be on their credit record for seven long years.
Under ordinary circumstances when people move they usually will file a
change of address form with the post office. Then their mail will be forwarded.
This is not always the case with distressed homeowners. For the last few
months the postman has brought nothing but bills and other bad news.
They are now trying to escape from their troubles and may not be
interested in having anyone know their current whereabouts.
If you will stamp your envelopes with "Address Correction Requested" you
will learn of the ones who have given notice to the post office. You will be
charged a small fee for each new address you receive.
8-7
Often you will get your letter returned with the new address affixed to the
envelope and no one will collect the few cents due?
Other letters will be returned and stamped "Moved, No Forward", or
something similar.
With this information you can "clean" your mailing list. Delete the names
with no new address and up-date the ones for whom you have a new address. It
is important to keep your mailing list as current as possible. It allows you to
reach more prospects and also saves postage on those you can’t reach.
Should you spend time trying to locate the people who have moved and
left no forwarding address? These are prime prospects, so it might be worth a
try, if you can do it quickly and easily. You just can’t afford to spend much time
chasing people who might not ever be interested in talking to you.
You may be able to find their phone number or new address through some
online computer searching. Do a Google.com search for “find people” and a
number of sites will come up that may be of help.
Telephone the next door neighbors. Maybe they know where the prospect
is living. You do that by first going to the online county records and finding the
name of the neighbors living at the next door addresses. Then you use that
name to search for a phone number on the Internet at a site like
WhitePages.com.
If the prospect has an unusual name you can check the telephone
directory for others with the same name. They may be related. If you don’t mind
a small lie try a call like this, "Hi, this is Express Package Delivery. We have a
package for Bob Smackchops. Does he live at this address?" They may say he
is now at such and such address.
There are many other "skip tracing" techniques you could use, but maybe
you just can’t afford to waste the time. In fact, if you are in an area with a large
population you might not want to do any chasing at all.
The following are alternate letters. Use them if your state has a longer
foreclosure period or if you prefer them to the other letters we have presented.
Don’t hesitate to build your own letters by using the letters include in this chapter
as inspiration. This document and accompanying materials are designed to provide authoritative information in regard to the subject matter covered in it. It is for illustration purposes only and presented with the understanding that the author and publisher are not engaged in rendering legal, accounting or other professional opinions. If legal advice or other expert assistance is required, the services of a competent professional should be sought. |
