Report Shows Regional Slowdown of Housing Market More Probable Than Recession McGraw-Hill Construction and Deloitte & Touche USA LLP’s real estate industry group issued a new report last month suggesting that a “moderate slowdown in certain regions of the U.S. housing market” appears more probable than a “deep-seated recession.”
The report, “Staying Competitive in Today’s Homebuilding Industry,” surveyed U.S. home builders and highlights the dynamics and challenges that large and small residential construction companies face.
The report also found that land is the most important commodity to the success of a home builder, and children of Baby Boomers and immigrants are expected to lead overall growth in households over the next decade.
“The goal of any home builder, be they large or small, is to create economic value,” says Paul Prescott, a principal with Deloitte Tax LLP and leader of Deloitte & Touche USA’s home building industry group. “Commanding prices that are greater than the full costs of producing homes is only part of the value equation—the larger part, especially for public builders, is achieving superiority in long-term return on investment.”
The study underscores fundamental shifts that will lead to industry change:
Land is increasingly scarce in desirable markets
National and regional procurement is increasing, which means large homebuilders are reaping the benefits and gaining capital advantage
Consolidation will continue
In all aspects of the study, land was shown to be a critical commodity. It could create the largest roadblocks (supply and development delays), the most significant cost, and have the most important impact on profitability.
“This survey report is valuable in strategic planning because it outlines the major factors related to marketplace shifts as well as provides information on trends and insights into what the industry is thinking,” states Harvey M. Bernstein, vice president of Industry Analytics and Alliances for McGraw-Hill Construction.
Some of the fastest growing trends include high-end kitchen materials, tile flooring and wood flooring. The survey also reports that most home builders find most of their trend information through trade literature.
Ninety-seven percent of the survey participants were home builders or lot developers; 94% were privately owned companies, 34% had annual revenues greater than $100 million; 63% build move-up homes and 29% build more than 250 homes per year.
— Beth McGuire |
