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Residential Remodelers Enter 2004 With High Expectations - 2/2/2004 - Home Remodeling Interior Decorating Design

Residential Remodelers Enter 2004 With High Expectations

Professional remodelers ended the final quarter of last year with more optimism than they had at the end of the preceding two years and most expected business to remain strong as they entered 2004, according to NAHB’s Remodeling Market Index (RMI).

 

“We anticipate that when the final numbers are tallied, the 2003 remodeling market will close at $182 billion, surpassing last year’s $173 billion by about 5%,” said NAHB Remodelors™ Council Chairman Doug Sutton, CGR, CAPS, a remodeler from Springfield, IL. “It has been a banner year for the remodeling industry as a whole, and we feel very good about our businesses as we move into the new year.”

While the RMI for the fourth quarter fell three points from the preceding quarter of 2003 — from 53 to 50 — its indexes of current market conditions and expectations for the near future showed marked improvement over the fourth quarter of 2002, which is a more reliable comparison because the RMI is not seasonally adjusted.

 

The index gauging current market conditions rose to 50.3, a seven-point gain over the final quarter of 2002. The index measuring future expectations moved to 48.3, a nine-point increase. The West posted the largest year-over-year gain; it rose 13 points to end at 56.4. Every region posted a gain of at least six points over 2002’s fourth quarter.

 
 

“The year-over-year gains in both indexes hold true for every region across the board, indicating the continued strength of the market,” said NAHB Chief Economist David Seiders. “What’s more, substantial year-over-year gains are apparent for every single component of the future expectations index — including calls for bids and the amount of work committed for the next three months for both owner- and renter-occupied dwellings, plus overall job backlogs and appointments for proposals.”

Minor additions and alterations (less than $25,000) among both owners and renters improved seven points over 2002’s fourth quarter, rising to 50. Major additions and alterations increased by 12 points, also hitting 50. Maintenance and repairs rose by two points, also hitting 50.

Consumers Become More Knowledgeable

 

Results of “special questions” in the latest RMI provide valuable insight into today’s customer expectations, the public’s view of the remodeling industry and common reasons why people remodel.

 

While fly-by-night contractors have plagued the industry and damaged its reputation for a number of years, 70% of respondents felt the public’s image of the industry has improved.

 

“As consumers become more sophisticated in their choices and more knowledgeable about remodeling, they can decipher who are the ‘fly-by-nighters’ and who are legitimate contractors who continue honing their professional knowledge and skills to better their craftsmanship,” said Sutton.

Consumers have become more sophisticated in their knowledge of, and participation in, their remodeling projects, according to the 565 professional remodelers who were surveyed for the latest index. Fifty-seven percent of respondents noted that customers are better informed on remodeling projects, up from 47% when the same question was asked in 2000 during the NAHB Remodelers Show.

More than 53% of respondents said their customers have a greater awareness of brand names of products and appliances and more often than not request product and material information before making decisions about what to buy

The leading reason why consumers remodel is to obtain more space, the survey found: 79% reported that this was a motive for remodeling, up from 65% in a previous survey at the Remodelers Show.

Also, consumers remodel as an alternative to purchasing another home: 73% listed this as a reason for remodeling, up from 54% in a 1996 Remodelers Show poll.

Consumers also want more amenities in their homes, 66% of the survey respondents reported, up from 34% in 1996. Sixty-two percent of respondents said today’s home owners remodel because they require their homes to adjust to their lifestyle changes.


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