| DUBLIN, CA -- Simpson Strong-Tie® , the leader in structural system solutions and building safety, is launching a new product line of prefinished connectors and concealed joist ties for exposed wood applications. Simpson’s Architectural Products Group combines structural integrity with decorative architectural detailing to offer increased design flexibility. (For a preview, visit the Simpson Strong-Tie booth at the AIA National Convention and Design Exposition in Chicago, June 10-12, booth 1132). The Architectural Products Group includes a full product offering for interior and exterior applications. Designed with a textured black powder-coat finish, the products give architects and building designers an aesthetically pleasing connector alternative. “The Architectural Products Group is our designer line of products that provides structural performance while creating a distinct visual expression,” says Tom McClain, Product Manager for Simpson Strong-Tie. Based on Simpson’s research, architects have requested more design options for steel connectors and joist hangers. “The use of natural wood for exposed ceiling beams and rafters continues to be a progressive design trend in urban settings as well as in the hospitality market,” says McClain. “Simpson’s Architectural Products Group allows designers to use connectors as an integral design element that’s meant to be seen.” The Architectural Products Group is available nationwide. For detailed product information visit http://www.strongtie.com or call 800-999-5099. | 
