TruServ To Change Name, Announces 2005 Market Schedule 11/18/2004
TruServ Corporation will change its name to True Value Company as of January 1, 2005. The new name was chosen because it clearly reflects the strength of the cooperative’s largest and best known retail brand.
True Value is the cooperative’s largest retail identity, making up more than 85 percent of total sales. Though the name change reflects the importance of True Value, the company still remains strongly committed to their other retail brands, including Home and Garden Showplace, Taylor Rental, Grand Rental Station, Party Central, Induserve Supply and Commercial Sales.
The company also announced its 2005 Market Schedule, events where store owners from across the country interact with vendors, learn retail best practices and take advantage of hot buys and special discounts on the latest product offerings. They are:
True Value Rental Market
January 7 – 9
Morial Convention Center, New Orleans, LA
True Value Spring Market
March 4 - 7
Georgia World Congress Center, Atlanta, GA
Retail Best Practices
March 3
True Value Fall Market
September 16 - 19
Colorado Convention Center, Denver, CO
Retail Best Practices
September 15
PowerExpo
September 13 - 14
Additional information on TruServ and its retail identities is available at http://www.truserv.com |
